Hosting on Airbnb?
Trying to turn your pad into extra cash?
Are you looking for ways to skyrocket your Airbnb bookings?
Making sure people know how great your place is can make all the difference. Don’t worry; promoting your listing is easier than it seems.
As business owners, we have plenty of things to do like maintaining the property, serving the customers, marketing, and whatnot.
Through this guide, I have put together things you can do on your own to drive traction and bookings of your Airbnb property.
We will discuss 13 digital marketing tips that will help you increase your bookings and improve your bottom line.
Many of these tips are easy to implement and can be done without spending a lot of money.
Let’s go through them one by one and I hope you will start implementing these tips today and see the results for yourself in the coming days!
Here are the 13 best tips to market your Airbnb online along with Google
1. Paid Ads :
Utilize advertising platforms like Google Ads and Facebook Ads to reach your target audience.
These advertising networks have a wide range of targeting options that let you narrow down exactly who you want to reach, making them extremely effective for marketing your Airbnb. Let’s understand a few of the top ad platforms and how you can leverage them to reach the target market.
Google Ads
Let’s check how to promote Airbnb listing on Google via search ads.
You can create text, image, and video ads that will appear on Google.com and millions of other websites across the web. Google Ads is an effective way to reach potential guests who may be searching for a place to stay in your area.
You can target local searches like “Airbnbs in NYC” or run a video ad on YouTube. You can easily sync business contact information with any of the channels or ad networks mentioned here.
Here is an example of a search ad run on the Google Search Engine for “Airbnb in NYC”, you can also start a search campaign on the Google search engine and experiment.
Facebook Ads
Facebook Ads are another great way to promote your Airbnb listing. You can target them by their location, interests, and demographics.
Facebook Ads also allows you to create custom audiences, so you can target people who have visited your website or used your app in the past. You can also run ads on Instagram through the Facebook ads platform.
With the Facebook Ads platform you can run ads on Instagram also.
All the young folks are on Instagram and you certainly cannot miss this platform to promote your Airbnb listing.
Pinterest Ads
You can see a lot of people using Pinterest to post about travel and lifestyle and a huge audience is from US. You can target those people by their location, interests, and demographics.
Pinterest Ads also allows you to create custom audiences, so you can target people who have visited your website or used your app in the past
You can use a combination of these ads and see what works best for you and double down on the channel that’s working for you.
2. Create a website:
If you’re looking for a new way to market your Airbnb, you may have heard that creating a website is a good idea. And you’re right!
A website can be a great way to attract more guests and boost your bookings.
But where do you start?
What should you include on your website? Here are a few tips to get you started.
First, consider what kind of information prospects will be looking for when they visit your site.
They’ll want to know things like what your rental property looks like, how much it costs, and what amenities are included. Make sure to include plenty of photos and detailed descriptions of your rental so that prospects can get a good sense of what it’s like.
You should also include information about the surrounding area, things to do in the area, and how to contact you if they have any questions.
Next, take a look at other Airbnb websites to get an idea of what else is out there. See what others are doing that you like (and don’t like) and use that as inspiration for your own site.
Remember, your goal is to stand out from the crowd so that prospects will remember your rental when they’re looking for somewhere to stay.
Finally, make sure your website is easy to use and navigate. Include clear links to all the important information and make sure everything is up-to-date.
No one wants to book a rental only to find out that the price has changed or the property is no longer available. If you keep these tips in mind, you’ll be well on your way to creating a successful website for your Airbnb rental.
Forgot to mention adding Google Maps will give a sense of clarity to prospects where exactly the property is and how far other key places are from your Airbnb property.
Here is an example of a website by Sara’s Homestay in NYC
3. SEO Strategy to promote your Airbnb listing
If you want your Airbnb listing to soar above the competition, the secret is to make sure it soars in search engine rankings.
After all, what good is a fantastic Airbnb if no one can find it?
To increase visibility, search engine optimization (SEO) is key.
Optimizing a listing with SEO techniques helps ensure that travelers searching for accommodations in your area come across your rental first.
The best part?
It will also ensure that you arrive as a top choice on Google and other important search engines – beat that for efficient marketing!
Once you’re ranking high, hosting guests should be a breeze!
Lets discuss airbnb seo strategy.
4 SEO Strategies to promote your Airbnb listing
#1 Use Keywords in Your Title
When creating your Airbnb listing, be sure to include relevant keywords in the title.
This will help your listing show up in search results when people are looking for accommodations in your area.
#2 Optimize Your Photos
Make sure that all of the photos you upload to your listing are high-quality and well-lit.
People searching for a place to stay on Airbnb will be able to see all of the photos you upload, so you want to make sure that they give a good impression of your property.
Pro Tip – Also, adding descriptions of the images will help Airbnb’s and Google’s crawlers to understand images even better.
#3 Write a Detailed Description
In the description section of your listing, be sure to include as much information as possible about your property and its amenities.
The more information you provide, the more likely people are to book your listing.
Add keywords which from the keyword research you have done. Add local keywords.
You don’t need a paid tool as such to dig out the keywords.
A simple Google search around your property’s location will give you a lot of understanding of the keywords and phrases you can add.
You can include or answer the questions which Google show in People Also Ask section.
The goal should be adding more and more layers of information that can benefit a traveler in finalizing the property on Airbnb.
#4 Include a Video Tour
If you have one, consider including a video tour of your property in your listing.
A video can give travelers a better idea of what your property is like and what they can expect if they stay there.
This way they will interact with the website for more time and it will increase the dwell time.
This is a huge signal you can send to Airbnb’s search engine and in return, it will reward you with higher rankings and organic traffic.
Uploading on Youtube will also increase the chances of it ranking for super informational keywords and bring a lot of visibility and business to you.
The same video can be easily embedded on your site as we have done here on our blog.
Check out a tour of an Airbnb in NYC.
In case you find it tough to do SEO on your own you can hire an SEO agency like Young Nomads.
#5 Content Marketing
Content Marketing we have discussed in detail in the above section.
The content will primarily be added to your site and you can make them book your rental property either on your own site or lead them to your Airbnb listing.
Content marketing and SEO go hand in hand.
Through content marketing, we rank for top-of-the-funnel keywords or simply help our target audience with informational queries they have.
Check – Top Digital Marketing Companies in San Francisco
4. Influencer Marketing to promote your vacation rental property
One of the most popular and effective marketing strategies in recent years is influencer marketing. This involves working with people who have a large online following to promote your brand or product.
There are a number of reasons why influencer marketing is so effective.
First of all, it allows you to tap into an existing audience that is already interested in what you have to offer.
Secondly, it helps to build trust and credibility with prospects. When someone they admire and respect is endorsing your brand, it can make a big impression.
3 Things to keep in mind while dealing with Influencers
If you’re thinking of using influencer marketing to promote your Airbnb business, there are a few things you need to keep in mind. You can also reach out to travel bloggers as well as lifestyle bloggers who have huge visitors to their blogs on daily basis.
#1 First of all, it’s important to find influencers who are a good fit for your brand. They should have a large and engaged following, and their interests should align with what you have to offer.
#2 Secondly, you need to make sure that your terms are clear from the outset. Be sure to discuss payment terms, promotional duties, and any other relevant details before you begin working together.
#3 Finally, always be respectful of your influencers’ time and energy – they are doing you a big favor by promoting your brand! By following these simple tips, you can use influencer marketing to successfully promote your Airbnb business.
Here is an example of the Marriot group collaborating with lifestyle blogger Kyrtine Lee to promote their product. In case you are tight on budget you can reach out to micro or nano influencers who have just started out.
They might do it for free, go check your luck!
Sarah Funk, a YouTuber who has done a ton of videos related to hotels and other things in NYC can be a perfect choice to collaborate as an influencer to promote your property.
Check out her video exploring a hotel in NYC.
5. Discounts to promote your property:
Discounts are one of the quickest and most effective ways to get your Airbnb listing out in front of the target audience.
Instead of selling your spot at the full price, why not offer special incentives to stay with you?
A discounted rate makes visitors feel as if they’re getting a great deal and encourages them to patronize your spot, even if it wasn’t their first choice.
Plus, clever discount strategies can do more than just increase bookings – you might even attract some loyal returning customers.
One way to encourage people to book your Airbnb listing is to offer discounts for longer stays. If you offer a discount for stays of 5 nights or more, for example, people may be more likely to choose your vacation rental over others in the area.
See for yourself – start planning those discounts now and sit back while the bookings roll in!
Also Read – Proven Online marketing strategies to promote B2B SaaS Business
6. Get More Reviews:
If you’re looking to promote your Airbnb listing and get people in the door, reviews are key.
Positive reviews will give prospective guests enough confidence to book a stay, trust us!
The glowing 5-star status will work like a charm.
What’s more, you can use reviews as a way of boosting your listing on sites like TripAdvisor, and Booking and make sure everyone knows just how fantastic an experience awaits them when they book a night with you.
Just check out the reviews top properties in NYC have reviews from their guest on Airbnb.
So don’t forget to request those happy shoutouts from your lovely guests!
You need to ask for the reviews every time just like YouTubers ask to like, comment, and subscribe to their channel.
7. Email Marketing is Powerful:
Take some time to create an email marketing campaign that shares information about your property with prospects. You can share things like discounts, special offers, and updates about what’s going on in your area, city, or country.
You can use this channel to not only promote your product, ie your Airbnb property but also tips related to travel in short the blog or visual content you are creating.
Start capturing the email address of the website visitors as soon as you launch your site.
8 Quick and Powerful Email Marketing Strategies to Promote your Airbnb Listing
- The Subject Line
The subject line of your email is the first thing that recipients will see, so it’s important to make it count. Keep it short and to the point, and make sure it includes keywords that will pique the interest of your target audience. - The Body Copy
The body copy of your email should be concise and focus on the benefits of using Airbnb. Be sure to include a call-to-action (CTA) that encourages recipients to learn more about your listing. - Beautiful Images of Vacation Rental Property
Including images in your email can help to grab attention and promote your listing effectively. Use high-quality photos that show off your property in its best light. - Call-To-Action
As mentioned above, including a CTA in your email is essential. Make sure that your CTA is clear and easy to follow, and consider using a strong verb such as “book now” or “learn more.” - And the Signature
Your signature should include your name, contact information, and social media links. This allows recipients to easily get in touch with you if they have any questions or would like to learn more about your listing. - Offer a discount for bookings made through your email campaign
In order to encourage people to book their stay through your email campaign, offer a discount for bookings made through the campaign. This will give people an incentive to book their stay through your campaign, and it will also help you to generate more revenue. - Keep your emails short and sweet
People are more likely to read and respond to emails that are short and sweet. Therefore, it is important to keep your emails concise and to the point. Be sure to include all of the relevant information about your listing, but don’t include too much information that would overwhelm the reader. - Analyze data
Make data your friend. Keep a weekly schedule to analyze the data and get insights from it regularly. This will help you understand which strategy is working well for you and which one is not. You can course correct at the right time.
In case you are finding it hard to write those emails and punchy email subject lines then you can take the help of a powerful tool like ChatGPT.
There are various prompts you can give to chatgpt and it will make email for you.
8. Content Marketing to promote your Airbnb
Start a blog that provides helpful advice to travelers. It could be anything from what to do during your stay to tips for getting around town or even local restaurant recommendations.
When it comes to marketing your Airbnb, content is key. By creating high-quality content, you can attract more guests and keep them coming back. Here are a few tips for using content marketing to market your Airbnb:
Keyword Research. Perform keyword research online using a tool and create a topical content map.
Plan your content. First, do thorough planning about the content creation process. Understand whether you will be writing content or if you are going to hire someone as a freelancer or full-time in-house writer. You to create a budget for that. Also, you need to add images, and videos to the blog to make it more appealing as well as engaging to the audience.
Write helpful blog posts. If you want to attract guests who are looking for more than just a place to stay, write helpful blog posts that offer tips and advice for traveling to your city or region. For example, you could write a post about the best time of year to visit, the top things to do in the area, or where to find the best restaurants. These blogs or articles should follow what you have planned in steps 1 and 2.
Here are some sample article topics you can write about, let’s say you are from NYC –
- The top neighborhoods for vacation rentals in NYC
- A guide to the various types of vacation rentals available in NYC (e.g. apartments, lofts, townhouses, etc.)
- A comparison of the pros and cons of renting a vacation property versus staying in a hotel
- A list of the best rooftop bars and restaurants with views of the city
- How to navigate the public transportation system in NYC and get around the city easily
- A round-up of the most popular tourist attractions and things to do in NYC
- A guide to the best shopping districts and local markets in the city
- A list of the best local events and festivals to check out during your stay
- A review of the best kid-friendly activities and attractions in NYC
- A list of the best local restaurants and bars to try during your stay in the city.
As I always suggest all the muy SEO clients create a topical authority which means writing about a topic holistically. As you can see I have listed down topics all related to helping a tourist who will be visiting NYC. So make your content strategy in a similar fashion.
Create a list of 100 topics at least. I know it’s a long list but you need to go far to get that superb ROI from content marketing and SEO efforts.
Add images and videos. People love visual content, so be sure to use plenty of images and videos in your marketing materials. You can use photos and videos to show off your property, highlight features, and give the audience a taste of what it’s like to stay at your Airbnb in the articles you are writing.
Promote on Social Media. Make sure you’re active on platforms like Facebook, Twitter, and Instagram, and that you’re regularly sharing engaging content that you have created.
By following these tips, you can use content marketing to effectively market your Airbnb and attract more guests. With a little effort, you can make your property stand out from the competition and turn customers into loyal customers.
Also Check – Effective ways to promote local businesses online
9. Promote Airbnb on Social Media
Take advantage of social media platforms like Instagram, Twitter, and Facebook to share photos, videos, and other content about your listing or destination.
People love visual content so make sure to post plenty of it!
Nowadays short-form content is booming so make the most of it.
As a business owner, you know that a social media presence is a powerful way to reach new markets and grow your business. And as the world of tourism changes, so does the way that travelers learn about and book vacation rentals.
Most people start their search for vacation rental properties on sites like Airbnb, they are increasingly turning to social media for inspiration and information.
This presents a unique opportunity for businesses like yours that offer vacation rental properties. By leveraging the power of social media marketing, you can reach a wider audience and make your properties more visible in the search process.
So how can you get started?
Here are a few tips:
- Since you will be dealing with a lot of stuff, I suggest you focus only on one Social Media channel. Currently, Gen-Z is active on TikTok, Insta, and Snapchat. So you can pick one of the platforms and build yourself over it.
- Use beautiful images to showcase your property. People love visuals, so make sure your photos are high-quality and accurately depict what guests can expect.
- Use hashtags to reach a wider audience.
- Create video content. Video is one of the most powerful tools on social media, so consider creating short videos that showcase your property and its amenities.
- Keep your postings up-to-date. Since the world of travel is always changing, make sure your social media postings reflect any changes or updates to your property or business.
- Consistency is the key.
By following these tips, you can start to tap into the power of social media marketing and reach a whole new audience of potential guests for your vacation rental properties.
Sara’s homestay has beautifully captured their property and posted it on Instagram.
10. Optimize Airbnb Profile:
Writing the perfect Airbnb profile may seem complicated, but it’s actually easier than making a delicious crepe.
You don’t need an expertly-executed hospitality background to make your listing stand out – just a little bit of effort and creative insight can go a long way.
Whether you’re promoting an idyllic countryside cottage or urban loft, take time to inject some personality into your Airbnb profile and let guests get to know the real you!
Get creative with descriptions and images to showcase the best of what your vacation rental property has to offer and make sure you always reply promptly when Airbnb guests reach out.
Perfecting your Airbnb profile is truly the key to creating an unforgettable experience for people looking to book their next trip.
This also about copywriting and not just images.
What you are going to write their can and will make a big difference.
You can hire a copywriter to write that copy which helps you convert.
or
Now you have ChatGPT at your rescue to get this done in minutes. You can simply present your case effectively to ChatGPT and it will write that down for you.
There are a plethora of tutorials on Youtube on how to use ChatGPT in case you are new to it.
11. Partnership with Complementary Businesses
Turn your Airbnb listing into a thriving business by forming a powerful partnership.
Two heads are better than one, and with the help of a well-matched team, you can really maximize your customer base. Join forces with people who have a passion for hospitality and bring your ideas to life.
You’ll get better visibility across channels, combined resources, and promotional opportunities that could be just the catalyst to take your listing to the next level.
Don’t worry – despite it sounding daunting, finding an ideal partner is actually quite easy! You can partner with a travel agency in your nearby area.
A little networking goes a long way in helping you find the perfect match you need to make waves in the Airbnb world.
Get a do follow backlink from their website to your company’s website, this will increase your keyword rankings too on Google.
Also Check – Digital marketing strategies for Interior Designers
12. Referral Program:
Offering a referral program is one of the smartest moves you can make if you’re hoping to give your Airbnb listing an extra boost.
Not only is it a great way to turn your most loyal customers into free advertisers, but giving those who refer people to stay at your rental a commission or discount – even modest ones – drives excitement and helps establish goodwill among potential guests.
And remember: people love to save money and feel special, so make sure you make your referral program as enticing as possible!
Word-of-mouth advertising (recommendations) is especially powerful in this day and age, so by investing in a referral program now, you’ll be well-positioned for success in the future.
13. Measure your marketing efforts:
Let’s get one thing straight: marketing isn’t like baking a cake — measuring is key.
The quality of your efforts will be determined by how well you’re able to track success, so don’t even get started until you have a plan in place that includes goals and metrics to measure progress!
Once that’s in order, the sky is the limit; with a little bit of creativity and savvy strategizing, marketing your Airbnb listing can become second nature and result in maximum success.
Get used to different analytics tools or dashboard be it Google Ads, Facebook Ads, Google Analytics or anything else.
Wrap Up
These 13 digital marketing tips will help you get more bookings and maximize your profits from Airbnb.
Just to summarize what we have discussed so far –
- For instant results get on Paid Ads you can focus on Google ads, FB & Insta Ads to start off with.
- Ride on short-form video content and post on Social Media platforms like YT, Insta, and Facebook.
- Think long-term and invest in Website, SEO, and Content Marketing.
- Get into partnerships with other businesses and share a portion of your profit.
Start implementing these ideas today to see the results for yourself! Good luck and happy hosting!
How do I get my Airbnb listing noticed?
There are a few things you can do to get your Airbnb listing noticed.
One is to make sure that your listing is complete and accurate, with high-quality cover photos and a well-written description.
You can also promote your listing on social media and other websites, and make sure to respond promptly to any inquiries from potential guests.
Finally, be sure to keep your calendar up-to-date so that people know when your property is available.
How do I optimize my Airbnb listing for 2022?
Airbnb is a great platform to list your property and it can be a very lucrative option if done correctly. In order to optimize your listing in 2023, you will need to consider a few key factors.
The first factor to consider is your target audience. Airbnb caters to a global audience, so it is important to make sure that your listing is appealing to potential guests from all over the world.
You should make sure that your listing is accurately represented on Airbnb and includes all of the necessary details guests will need in order to book your property.
Another important factor to consider is your price point. It is important to find the right balance between setting a price that is too high or too low.
If you set your price too high, you may lose potential guests, but if you set it too low, you may not make as much money as you could be making.
In addition, it is important to make sure that your listing is up-to-date and accurate.
This includes updating your availability calendar regularly and ensuring that all of the information included in your listing is correct.
You may also want to consider hiring a professional photographer to take high-quality photos of your property.
This can help improve the visibility of your listing and increase the likelihood of guests booking your property.
How to promote your Airbnb on Instagram
There are a few ways to promote your Airbnb on Instagram.
One is to create an Instagram story that showcases your listing and its amenities.
Another way is to post photos of your listing and its surroundings, highlighting what makes your Airbnb special.
You can also use hashtags to attract attention to your Airbnb listing. Some popular hashtags for Airbnb listings include #airbnb, #staycation, and #vacationrental.
You can also use location-based hashtags to target potential guests in specific areas.
Finally, you can run contests or giveaways on Instagram to draw attention to your listing.
