Use keyword research tools like Ahrefs or Semrush to research about the queries related to your business and target those keywords.
You should consider writing content around informational as well as commercial intent keywords. This will help you cover full funnel.
Local SEO is critical for roofers who want to be found in their local area. Make sure your business is listed in Google My Business, Yelp, and other popular directories. Update them with latest info, photos and videos of your business.
Quality content is king when it comes to SEO. Pages with informative, well-written content tend to rank higher than those without, so be sure to include pages such as frequently asked questions (FAQs), blogs, and service pages to improve your site’s overall quality. Include relevant keywords which you have discovered in first step.
Google and other search engines prioritize websites that are easy to navigate, fast, and well-coded. Ensure your website is user friendly. Make sure there are no broken links, missing images alt text, and incorrect titles or descriptions. You can use Screaming frog to analyze your site on tech SEO.
Internal links can help the search engine better understand the structure of your website and determine how each page should be indexed by connecting different pieces of content. It also helps users navigate throughout your website more easily, increasing the average session duration on your website.
It’s not enough to just get traffic on your website, you need to convert it into leads. The best way to do this is to implement lead-capturing forms and calls-to-action (CTAs). Make sure these CTAs are relevant and clearly visible on your website. Make sure to use persuasive language and a sense of urgency in your CTAs in order to maximize lead conversion.