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Plumbers must first understand their target audience and identify the most relevant and impactful keywords to use in order to reach them. By researching the search terms that are used by plumber prospects, you can create content that is tailored specifically for those searches.
Optimize for local searches! This includes ensuring that each page has a unique title tag, meta description, URL structure, and image ALT text. Additionally, ensure your business listing information is correct across the web with consistent NAP (name, address, phone number).
The titles of your web pages should be keyword-rich and provide an accurate description of the page’s content while still being concise. Additionally, make sure you include local modifiers in your titles such as city or zip codes if applicable.
Plumbers should focus on creating high-quality content that is relevant to their target audience. This can include blog posts, videos, infographics, and other forms of multimedia that provide value for users.
Building strong backlinks from reputable websites will increase your website’s domain authority which will lead to higher rankings in the SERPs (Search Engine Results Pages). Aim for natural link-building through content partnerships with local businesses and blogs.
Plumbers should track their website’s rankings using tools like Google Analytics or Ahrefs to determine if their SEO efforts are paying off. Additionally, monitoring your competitors in the SERPs can give you valuable insights into what keywords they are targeting as well as other SEO strategies they may be utilizing.
Submitting your business information to online directories such as Yelp, Yellow Pages and other industry-specific websites can help increase your visibility both online and locally in the search engine results pages (SERPs).
With over 60% of searches now coming from mobile devices, it’s important that plumbers make sure their website is optimized for mobile. This includes making sure the site loads quickly and images are properly sized to ensure a smooth user experience on small screens.
Having a Google My Business profile allows plumbers to take full advantage of all the features available in Google Maps such as reviews, photos, posts, and more. All of this can increase the visibility of your business in both organic and local search results.