Digital Marketing is an exciting field and have many great concepts and framework like AIDA
Full Form of AIDA is Attention, Interest, Desire, Action. This is basically a path a customers follow towards buying your product.
Let's discuss the each steps of the funnel.
In this stage of funnel, you are reaching out to prospects and attracting their attention. They are getting aware about you.
Once you get the attention of your prospect through Ad/email/blog you generate interest of them towards your product through information.
By this half of the prospect will leave who got attention towards your ad/email/blog
Now in the third stage you need to tell them what is problem your product going to solve. This will arouse desire in your product.
Now only 1 to 5% of the people who got attracted towards your platform will get take action to purchase a product or service from you.
This is a crucial concept in Digital Marketing.
As you will create your company's content marketing, SEO or Overall Digital Marketing Strategy based on this.