What is AIDA - Full Form and Definition. 

Digital Marketing is an exciting field and have many great concepts and framework like AIDA

Full Form of AIDA is Attention, Interest, Desire, Action. This is basically a path a customers follow towards buying your product.

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Let's discuss the each steps of the funnel.

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AIDA - Attention

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AIDA - Interest

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AIDA - Desire

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AIDA - Action

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Digital Marketing is an exciting field and have many great concepts and framework like AIDA

Full Form of AIDA is Attention, Interest, Desire, Action. This is basically a path a customers follow towards buying your product.

Let's discuss the each steps of the funnel.

AIDA - Attention

In this stage of funnel, you are reaching out to prospects and attracting their attention. They are getting aware about you.

AIDA - Interest

Once you get the attention of your prospect through Ad/email/blog you generate interest of them towards your product through information.

AIDA - Desire

By this half of the prospect will leave who got attention towards your ad/email/blog

Now in the third stage you need to tell them what is problem your product going to solve. This will arouse desire in your product.

AIDA - Action

Now only 1 to 5% of the people who got attracted towards your platform will get take action to purchase a product or service from you.

This is a crucial concept in Digital Marketing.

As you will create your company's content marketing, SEO or Overall Digital Marketing Strategy based on this.