Digital Marketing is an exciting field and have many great concepts and framework like AIDA

Full Form of AIDA is Attention, Interest, Desire, Action.  This is basically a path a customers follow towards buying your product.

Let's discuss the each steps of the funnel.

AIDA - Attention

In this stage of funnel, you are reaching out  to prospects and attracting their attention.  They are getting aware about you.

AIDA - Interest

Once you get the attention of your prospect through Ad/email/blog you generate interest of them towards your product through information.

AIDA - Desire

By this half of the prospect will leave who got attention towards your ad/email/blog

Now in the third stage you need to tell them what is problem your product going to solve. This will arouse desire in your product.

AIDA - Action

Now only 1 to 5% of the people who got attracted towards your platform will get take action to purchase a product or service from you.

This is a crucial concept in Digital Marketing.

As you will create your company's content marketing, SEO or Overall Digital Marketing Strategy based on this.